Analyzing Mobile


What are some typical success metrics for mobile, and how should you think about them? How is mobile different from other platforms? How should you apply metrics and analysis to mobile product decisions? This segment will focus on capturing, analyzing, and understanding the metrics that matter for mobile.


Eric Singley
VP Consumer & Mobile Products at Yelp

Spenser Skates
Co-Founder & CEO of Amplitude

Julie Zhou
Lead Product Manager at Yik Yak

Adam Sewall
Head of Marketing & Partnerships at Wizeline