What are some typical success metrics for mobile, and how should you think about them? How is mobile different from other platforms? How should you apply metrics and analysis to mobile product decisions? This segment will focus on capturing, analyzing, and understanding the metrics that matter for mobile.
Speakers
Eric Singley
VP Consumer & Mobile Products at Yelp
Spenser Skates
Co-Founder & CEO of Amplitude
Julie Zhou
Lead Product Manager at Yik Yak
Adam Sewall
Head of Marketing & Partnerships at Wizeline