Creating Disruptive Products with Spotify, Twitter, and Uber

"Disruption" is a term that gets thrown around a lot in technology, but what does it really mean to be part of a disruptive company? In this discussion, experts from Spotify, Twitter, and Uber talk about the process of taking an existing industry and transforming it for the good of the user. They identify elements of user experience that are ripe for disruption, discuss the design process that leads to innovation, and talk about how to evaluate the success of new services in an existing market.