Creating Engaging Products with Lyft, Yelp, and Sprig


Getting customers to sign up for your service is one thing, but getting them to come back again and again is quite another. Engagement is the lifeblood of consumer tech services, and the average customer's attention span is getting mighty short. In this discussion, the expert product minds behind Yelp, Lyft, Sprig, and the book "Hooked: How To Build Habit-Forming Products" come together to chat about creating engaging experiences. They share tips and tricks from their experiences, and look at how some of the best apps in the business do it.


Nir Eyal
Author of ""Hooked: How To Build Habit-Forming Products"

Kira Wampler
CMO of Lyft

Eric Singley
VP of Consumer & Mobile Products at Yelp

Natty Coleman
Designer at Sprig