Growing Slow: The Founding of Frog Design

Frog Design was founded in 1969, and since then has become one of the most revered firms in product design. Their clients include man of the world's most recognizable brands, including Apple and Sony. In this very special talk, Frog Design co-founders Hartmut Esslinger and Patricia Roller look back on the early years and the evolution of the firm. They share lessons learned and apply thoughtful experience to modern trends in product design.