Growth Analytics Discussion


Growth marketing tactics are not just about taking an idea through to implementation - you have to know how to measure the effectiveness of your growth campaigns. What metrics should you pay attention to, and how do you implement tracking? This panel discussion at Manifesto looks at growth analytics in several different contexts. Speakers from consumer products, B2B services, and analytics firms discuss tracking, measuring, and defining success for growth marketing.


Eric Singley
VP of Consumer & Mobile Products at Yelp

Kenneth Berger
First PM at Slack

Steven Cohn
Founder & CEO of Validately

Lauren Wendland
Director of Customer Success at Leanplum

Charlie Crocker
Business Analytics Program Lead at Autodesk