So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.