Mobile products are extensions of ourselves. What we expect from them is that they work seamlessly, almost like an external limb. But how do you remove friction on mobile? Kintan Brahmbhatt is the Director of Product & Technical Program Management for Amazon Music, and previously led product launches for IMDb and Amazon Video. He will share his perspective and insights on how to create delightful experiences to buy anything from movies, music and books, to on-demand delivery and beyond.