Uniquely Mobile: Using Design + Data To Delight Your Users

Leave behind your preconceptions and enjoy a fresh take on mobile. Drawing inspiration from companies of different sizes and stages, we'll walk through some of the most creative, and native, user journeys in mobile. You'll think about when it makes sense to join the app download arms race, and when you should follow your own path. We'll couple these stories with data to measure the impact of originality, and teach you how to predict what will move the needle before the first wireframe.